Video Branding for Multi-Location Medical Practices
Watch this Brand Film. Meet the doctors, nurses, front-desk team and patients at Cascade Eye & Skin Centers, P.C., and see how top-tier eye and skin care pairs with genuine human attention — not robotic bureaucracy.
Why this film matters for your practice
Long-form video builds trust by showing context: the space, the team, the flow of care. It gives viewers enough time to feel the difference you make. At the same time, we deliver a suite of short-form video assets so your message shows up across social, email, clinic screens — anywhere where your audience is spending time. Depth × reach = impact.
How we crafted the story
Discovery: we focused on questions patients actually ask: “Will I see again clearly?”, “Will I feel confident in my skin?”, “Will someone follow up after I leave?” — Then we built a narrative that answers those without fluff.
Interviews: we filmed patients describing real relief — seeing a grandchild after cataract surgery, feeling confident after an acne treatment. Providers spoke about how they built a practice where patient-first isn’t a slogan, but rather the workflow.
Visual & audio tone: we captured natural light, genuine smiles, moments of connection between providers and patients. Clean dialogue, uplifting music, and soundbites that reinforce each other.
Editorial clarity: we show advanced technology, but emphasize it as a tool undergirded by relationships. The practice history (roots dating to 1967) anchors credibility.
Why short-form videos amplify the feature
Short-form clips mean you don’t rely on one main video and hope enough people see it. Instead, we take bite-sized portions of the story and re-package them:
Patient stories: “I could see again,” “I felt known,” “I walked in and knew every person’s name.”
Provider clarity: “We’re independent,” “We wait on our patients,” “We won’t spare the expense for what you need,” “I want each patient to feel seen, heard, and understood.”
Decisions primers: what a first visit looks like, how cataract surgery today is different, when acne treatment works.
Each clip is formatted for Instagram Reels/TikTok/YouTube Shorts, and each links back to the feature and a clear next step.
Publishing for visibility & action
Website: place the feature prominently on your homepage or About page, above the fold. Embed 2-4 short clips on key service pages (cataract, LASIK, dermatology). Use an audio-free hero reel as an optional background.
Social (Reels/TikTok/Shorts): schedule a rotation of vertical clips with native captions and a link to the feature or booking page.
Email/SMS: use 20-45 second clips in new-patient sequences and pre-/post-op educational messages — reduce anxiety, increase show-rate.
Ads: test 6-15 second hooks from the strongest moments. Retarget viewers with a mid-length testimonial and a clear “Schedule Now” call-to-action.
In-clinic screens: loop a quiet, captioned reel so waiting becomes part of the experience, not just idle time.
What success looks like
Expect increases in homepage dwell time, play starts, and completion rates (aim ≥ 50%). On social: more saves, shares, profile visits — not just empty views. And on the operations side: fewer new-patient questions about processes because the video handles them in advance.
About Cascade Eye & Skin Centers
Cascade serves patients across the South Sound — locations in University Place, Puyallup (the two locations where we filmed!), Bonney Lake, Gig Harbor, Olympia. Their services include ophthalmology (LASIK, cataracts, retina, glaucoma) and dermatology (medical, surgical, aesthetic) under one roof. The practice emphasizes quality, safety, and caring as core values.
Work with Steed Films
If your multi-location practice serves people in meaningful life moments — vision, skin, wellness — this format turns outcomes into visible proof. We start with your patient journey questions, build a narrative that educates while it moves, and deliver one flagship film, a library of short-form asset, and an audio-free hero reel. 4K masters, fully captioned, optimized for web, social, email, and the waiting room.
Next steps
Identify your three most common patient questions and the one transformation you deliver most often. We’ll convert these into the backbone of your feature and the first wave of shorts so your message is felt and found wherever your audience is hanging out.
