Showcasing New Construction Tech with JPI in Dallas, TX
The construction industry is in trouble. Materials and land and labor all cost more. Families can’t spend like they used to. Everyone has felt the pressure. On top of this — the typical approach to design and planning has failure baked-in from the start, and the broader approach to construction is still pretty much the same it was five decades ago.
This is the problem our client, JPI, decided to fix.
JPI’s answer wasn’t to cut corners on materials, labor, or quality, but to use the latest in construction tech to cut down on the two things that drain schedules and budgets on any construction job the most — rework and RFIs.
None of this would have been possible ten years ago. Watch this brand film to see how they’re doing it:
JPI reached out to us this year to create a short film showcasing:
The new technologies they’ve been using, emphasizing a core four and the relationship between them;
that this isn’t a new initiative to make things cool and high-tech, but that these technologies — and more importantly, their integration into the whole construction system — are battle-tested on the jobsite and have actually been in use for more than a year at this point;
how these advances save JPI time and money, create better careers for the people working the system, and provide better homes for the families who live in JPI communities.
Our film covered the essentials:
Virtual Design and Construction (VDC): literally modeling the entire building in the digital world, down to every pipe, conduit, and wall connection. Everything. It’s not just a philosophy of working; it is their protocol.
Argyle AR goggles which overlay this 3D model onto the real building itself, allowing for instant feedback and far closer tolerances than what was allowed before.
The Dusty Robotics floor printer, which, as the name suggests, literally prints the floor plan directly onto the concrete slab, so the human crews can do what they do best: building, not measuring.
The RoboDog, which walks the jobsite every day, capturing 360-degree images and Lidar scans, to help keep the remote VDC team up-to-date on a project’s status.
DroneDeploy: regular drone flights around the jobsite capturing high-resolution aerial footage. Unlike satellite imagery which takes weeks to months to update, DroneDeploy updates on a daily basis — and often, multiple times a day.
As with every Brand Film, short-form cutdowns are essential to ensure that JPI’s message is heard across all their platforms. The vertically-formatted videos are easier to share on social media and point the right viewers toward the long-form film and, ultimately, to the right investment opportunity, career, or home.
The film targeted three types of audience members:
Investors looking to profit off the increase in efficiency.
City Representatives looking for the right developers to partner with, who will make their cities a better place to live.
Future JPI talent — hungry, humble, and people-smart — looking for the right career move that will enrich their own lives and everything downstream.
The film was displayed at the US Housing and Community Development Conference in Dallas, Texas, on June 1, 2026. Watch the recap video from that event below. And, of course, there are horizontal and vertical versions of the same recap video:
See behind-the-scenes here:
